Why Research?

Better products and programs

User feedback and pilot testing can uncover insights that can be used to improve the product.

Increased buy in from users

Research validates a product, building trust with users and investors.

Cost savings

Meaningful feedback from product users or program recipients can identify and prevent potential barriers and save money in the long term.

Why research in authentic settings?

Honest feedback

Conducting research on the ground allows participants to provide honest feedback, free from the power dynamics associated with formal research settings.

Cultural Insights

Working in authentic settings offers unique, often unforeseen, insights into the participants’ lives, which can enhance the quality of the data.

Additional cost savings

Using authentic settings eliminates the need for expensive recruiting services and research facilities that can quickly drive up project costs.

Our Capabilities

Applied Curiosity Research is committed to scientifically rigorous research. In collaboration with our clients, we construct sampling plans that reflect the diversity of their audience and develop multi-method research protocols utilizing multiple sources. Our approach to developing guidelines, conducting qualitative interviews, and developing assessment measures is always grounded in scientific theory and research literature.

Scientific Rigor

Rigor is not the size of the sample or the intricacy of the design, but a careful alignment of research objectives, theory, measures, and methods. We work closely with our clients to understand and align their research objectives to the appropriate sample, research methods, and measures.

Purposeful and accurate sampling

Theoretically grounded approach


Mixed Methods Research Approach

Our mixed-methods research approach is grounded in scientific theory and informed by our understanding of diverse audiences and applied contexts. Our team has utilized the following qualitative and quantitative tools and study designs to conduct personalized and precise research for our clients.

Focus Group Interviews

In-Depth Individual Interviews


Survey Design and Administration

Structured Observations

Custom, Standardized, & Adapted Measures

Data Cleaning and Quality Assurance

Measures of Fidelity

Concept Studies

Core Content Areas


ACR team members have conducted research to develop and evaluate curricula, strategic communications, and programming covering a range of health education topics, from smokeless tobacco education campaigns to the effectiveness of MyPlate curriculum for kindergarten students.

Social Emotional Learning

ACR team members have conducted research to develop and evaluate programs, products, and interventions aimed at a wide range of social emotional outcomes, from promoting social perspective taking in middle and high school students to fostering healthy relationships between mothers and young children.


ACR team members have conducted research to develop and evaluate materials and programs to engender critical components of 21st century skills, from financial literacy for K-12 students and their parents to leadership skills for middle and high school students.


ACR team members have conducted research to develop and evaluate programming, curricula, and materials for a range of civic engagement outcomes, from encouraging pre-school children’s community awareness through media to understanding how peer relationships and school culture impact civic efficacy among urban high school students.


ACR team members have conducted usability tests, focus group interviews, and curriculum evaluation to develop and evaluate television and web shows for preschool and elementary aged children, educational apps for preschoolers and virtual environments for middle and high school students.